Last updated:
Covetrus Ascend vs VetBadger: Which Veterinary Software Is Better in 2026?
We compared Covetrus Ascend and VetBadger across pricing, features, ratings, and real-world fit to help you make the right choice for your veterinary practice.
Covetrus Ascend
Custom pricing
Cloud-based
VetBadger
From $99/mo
Cloud-based
Quick Verdict
Both Covetrus Ascend and VetBadger are solid veterinary software options. Your choice depends on practice size, budget, and which feature priorities matter most to your team.
Covetrus Ascend vs VetBadger at a Glance
| Feature | Covetrus Ascend | VetBadger |
|---|---|---|
| Starting Price | Custom | $99/mo |
| Deployment | Cloud-based | Cloud-based |
| Rating (G2) | 3.8/5.0 | 4.4/5.0 |
| Rating (Capterra) | 3.9/5.0 | 4.5/5.0 |
| Free Trial | No | Yes |
| Free Plan | No | No |
| Founded | 2019 | 2018 |
| Best For | Practices already using Covetrus products, Mid-size clinics, Supply chain integration | Small practices, Client communication focus, Work-life balance |
| Key Features |
|
|
Covetrus Ascend
- Starting Price
- Custom
- Deployment
- Cloud-based
- Rating (G2)
- 3.8/5.0
- Rating (Capterra)
- 3.9/5.0
- Free Trial
- No
- Free Plan
- No
- Founded
- 2019
- Best For
- Practices already using Covetrus productsMid-size clinicsSupply chain integration
- Key Features
-
- EMR
- Inventory management
- Supply ordering integration
- Client communication
- Reporting
- Prescription management
VetBadger
- Starting Price
- $99/mo
- Deployment
- Cloud-based
- Rating (G2)
- 4.4/5.0
- Rating (Capterra)
- 4.5/5.0
- Free Trial
- Yes
- Free Plan
- No
- Founded
- 2018
- Best For
- Small practicesClient communication focusWork-life balance
- Key Features
-
- EHR management
- Online scheduling
- Automated reminders
- Client emails/SMS
- Invoicing
- Financial integration
Overview of Both Tools
Covetrus Ascend
Covetrus Ascend is a cloud-based veterinary practice management platform founded in 2019 and headquartered in Portland, ME. Marketed as "cloud-based pims from covetrus", it serves large covetrus customer base and is best suited for practices already using covetrus products, mid-size clinics, supply chain integration. The platform supports Small animal, General practice, Multi-location practice types.
VetBadger
VetBadger is a cloud-based veterinary software solution founded in 2018 and headquartered in USA. Described as "all-in-one veterinary practice management", it serves growing user base and is best suited for small practices, client communication focus, work-life balance. It supports Small animal, General practice practice types.
Feature-by-Feature Comparison
We evaluated Covetrus Ascend and VetBadger across six key areas that matter most to veterinary practices.
Pricing Comparison
Covetrus Ascend
- Starting Price
- Custom pricing
- Pricing Model
- Custom pricing — contact for quote
- Free Trial
- No
- Free Plan
- No
VetBadger
- Starting Price
- From $99/mo
- Pricing Model
- Per practice/month
- Free Trial
- Yes
- Free Plan
- No
Prices shown are published starting rates. Actual pricing may vary based on practice size, contract length, and negotiation. Contact each vendor for a personalized quote.
User Ratings Comparison
Aggregate ratings from G2 and Capterra, the two leading B2B software review platforms.
Covetrus Ascend
G2 Rating
3.8Capterra Rating
3.9Based on approximately 80 reviews
VetBadger
G2 Rating
4.4Capterra Rating
4.5Based on approximately 40 reviews
Who Should Choose Covetrus Ascend?
Based on our analysis, Covetrus Ascend is the right choice if your practice matches any of the following profiles:
- Practices already using Covetrus products
- Mid-size clinics
- Supply chain integration
Covetrus Ascend Strengths
Pros
- Seamless Covetrus supply ordering
- Comprehensive practice management
- Strong inventory features
Cons
- Tied to Covetrus ecosystem
- Less flexibility than standalone tools
- Mixed reviews on interface
Who Should Choose VetBadger?
Based on our analysis, VetBadger is the right choice if your practice matches any of the following profiles:
- Small practices
- Client communication focus
- Work-life balance
VetBadger Strengths
Pros
- Focus on work-life balance
- Good client communication
- Affordable
- Reduces burnout
Cons
- Fewer clinical features than large PIMS
- Limited lab integrations
- Smaller ecosystem
Our Recommendation
Both Covetrus Ascend and VetBadger are capable veterinary software platforms. We recommend evaluating both with their free trials to determine which best fits your practice's specific needs.
Frequently Asked Questions
Spot incorrect data? Report it
We verify all data manually but pricing and features change. If something looks off, let us know and we'll update it within 48 hours.
Free Newsletter
Get the Free Vet Software Buyer's Guide
Still deciding between Covetrus Ascend and VetBadger? Our buyer's guide covers all 20+ tools with pricing, feature comparisons, and our top picks.
No spam. Unsubscribe anytime. ~5 minute read every week.